MHC Brand Guidelines
About the Style Guide
This Style Guide provides a brief overview of guidelines and recommended standards for use of the Minnesota Humanities Center logo.
Questions?
Have questions about MHC’s brand guidelines or appropriate use of the MHC logo? Contact Ali Syverson, Communications Director.
Primary Logo
- Maintain space around the logo — Minimum clearance is equivalent to the width of the letter “M”
- Always size the logo so that it can be easily read
- Do not change logo colors
- Do not stretch or distort the logo
- Discontinue use of old logo
Primary Stacked Two-Color Logo
This logo should always be the first choice.
Primary Horizontal Two-Color Logo
The horizontal logo is an alternative when space is limited. It should provide improved legibility over the primary logo.
One Color Logos
In rare circumstances, when a two-color logos is not legible, a single-color logo may be selected.
On photographs or solid color backgrounds, only a white or dark blue logo should be used. Consideration should be given to contrast between background and logo to maintain legibility.
